I love cycling but even I have to admit that, at times, it's not the greatest spectator sport in the world. The recent tour of California has provided a little diversion and a bit of diversity. I was really looking forward to the mountain stages at the start but unfortunately the weather put paid to that. Too much snow.
Sadly much of the first stage was a pan-flat, dead straight run into Sacremento. The great thing about the Americans is their love of kit so I found myself looking at the bikes, bike mounted cameras and of course the eyewear.
As ever, especially in the US, Oakley was out in force. According to some cycling websites Oakley was at lake Tahoe showing off new colours and looking after the teams.There was certainly a Sky black and blue which, while not idential to the team's, it good enough for fans.
Bike Radar also reported that Oakley was launching a new 'Echelon' collection. On its website it said the "Echelon was aimed at road riders, with purpose-built lens tints, including a Ruby Iridium-coated VR50 photochromic option for heightened contrast of typical road features and better usability in varying conditions. "On the road, this is a good lens on days that may start early with zero light or rain that may have changing conditions throughout the day," Blick told BikeRadar.
"The riders are claiming to have better vision under the lower light conditions as if you're in a clear lens. For a guy like Swifty who won in them today, they worked in both sun and rain. It's a lens a rider can depend on to get the job done with the signature Oakley Iridium 'pop', and the rider can leave the eyewear on his face without taking it on and off under changing light conditions."
Transitions would be proud. It looks a bit like the up and coming FastJacket.
PS thanks Bike Radar.
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