There is a god.
An invitation arrived in the Optician office this week. It was to the launch of the new Adidas Evil Eye Halfrim mountain biking sunglass. In a break with the tradition of launching optical product to the press by post, or in an anonymous hotel somewhere in London, Adidas has decided to do someting sensible.
To celebrate the launch of the Evil Eye Halfrim Adidas, or its PR outfit, Dust, is getting out on the mountain bikes the eyewear was designed to work with and inviting the press to Cannock Chase in Staffordshire to try out the frame in the field ( or should that be forest).
There seemed little enthusiasm for the trip from my younger colleagues so it has been left to the old guy to get out there and hopefully not break anything.
I shall be asking Luca Conte of Transitions for MB tips.
All I have to do now is convince the rest of my office to change the date of the Christmas party.
I am officially excited -- hope it doesn't rain.
1 comment:
Hey Paul,
At this rate you'll be doing 500km in Motala next year.
BTW cramp is usually hydration related rather than food per se.
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